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SOCIAL CAMPAIGN | NO PROBLEM

More Than a Song.

Despite being the most-watched show on YouTube, Cocomelon had never launched an ad campaign—until now. To shift perceptions and show its value beyond entertainment, Cocomelon created its first social campaign. It paired quirky, real-life parenting moments with episodes that teach life skills, emotions, and daily routines. The goal: to remind parents that Cocomelon isn’t just a cartoon, but a helpful tool for early childhood learning.

Placing Don Julio in the Global Stage.

CAMPAIGN | GALE NY

Packaging an Instant Classic Loved by Locals.

PACKAGING | LOCAL STYLE

Embracing Our Differences in the Olympics.

EXPERIENTIAL | ogilvy UK

Getting people to Use us. Then Delete us.

CAMPAIGN | BIRTHDAY NY

Launching the First Jamaican Cannabis Brand.

BRANDING | KAYA

Bringing Don Julio Spirit Back to Life.

SOCIAL CAMPAIGN | GALE NY

Rebranding the Happy Gut Company.

PACKAGING | GoodBelly

Putting Climate Change on the Menu.

BRANDING & CAMPAIGN | BIRTHDAY NY

Branding the New Giant in Virtual Events.

BRANDING | IMPORIUM

Launching an AI-First Ad Agency.

BRANDING | MACH WON

Airing the First Cocomelon Campaign.

SOCIAL CAMPAIGN | NO PROBLEM

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