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PACKAGING | GoogBelly

Packing the Good Stuff.

GoodBelly’s mission is to create delicious products that are also good for the whole family. For its rebrand and the launch of a new line of juices, RIMA was invited to craft a fresh visual identity—from logo to packaging—that celebrates both flavor and wellness. The new design needed to feel joyful and family-friendly, appealing to kids and parents alike. It had to showcase GoodBelly as a tasty treat while still signaling its health benefits. The result is a vibrant, approachable brand world that balances fun and function, making it easier for families to choose better-for-you products without compromising on taste.

Placing Don Julio in the Global Stage.

CAMPAIGN | GALE NY

Packaging an Instant Classic Loved by Locals.

PACKAGING | LOCAL STYLE

Embracing Our Differences in the Olympics.

EXPERIENTIAL | ogilvy UK

Getting people to Use us. Then Delete us.

CAMPAIGN | BIRTHDAY NY

Launching the First Jamaican Cannabis Brand.

BRANDING | KAYA

Bringing Don Julio Spirit Back to Life.

SOCIAL CAMPAIGN | GALE NY

Rebranding the Happy Gut Company.

PACKAGING | GoodBelly

Putting Climate Change on the Menu.

BRANDING & CAMPAIGN | BIRTHDAY NY

Branding the New Giant in Virtual Events.

BRANDING | IMPORIUM

Launching an AI-First Ad Agency.

BRANDING | MACH WON

Airing the First Cocomelon Campaign.

SOCIAL CAMPAIGN | NO PROBLEM

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