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PACKAGING | LOCAL STYLE

Bringing the Flavours of Chicago to Life.

Local Style launched with the charm of a vintage favorite and the bold flavors of a city’s heart. Rooted in Chicago, it celebrates local icons like pickled hot dogs, deep dish pizza, and Italian beef—plus a standout collaboration with J.P. Graziano on the Hot Giardiniera flavour. Local Style is fun, flavourful, and made to connect with locals through the tastes they love. Each product captures the spirit of the city, serving up bold, nostalgic bites that feel both new and familiar. It’s not just chips, it’s flavour made local.

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Placing Don Julio in the Global Stage.

CAMPAIGN | GALE NY

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Packaging an Instant Classic Loved by Locals.

PACKAGING | LOCAL STYLE

Embracing Our Differences in the Olympics.

EXPERIENTIAL | ogilvy UK

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Getting people to Use us. Then Delete us.

CAMPAIGN | BIRTHDAY NY

Launching the First Jamaican Cannabis Brand.

BRANDING | KAYA

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Bringing Don Julio Spirit Back to Life.

SOCIAL CAMPAIGN | GALE NY

Rebranding the Happy Gut Company.

PACKAGING | GoodBelly

Putting Climate Change on the Menu.

BRANDING & CAMPAIGN | BIRTHDAY NY

Branding the New Giant in Virtual Events.

BRANDING | IMPORIUM

Launching an AI-First Ad Agency.

BRANDING | MACH WON

Airing the First Cocomelon Campaign.

SOCIAL CAMPAIGN | NO PROBLEM

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