During Climate Week NYC 2024, one of the biggest contributors to climate change was barely mentioned. Factory farming. The meat lobby made sure of that. So we helped Mercy For Animals say what no one else would. If you want to fight climate change, you have to change your diet. Full stop.

 

We took over the area around the United Nations with billboards, wild postings, and digital screens, from small guerrilla posters to big Times Square. Then we went hyperlocal, placing the message where people eat. On water bottles, napkins, delivery bags, door stickers, and even apparel. We developed the full design and communication system behind Eat Like There’s No Tomorrow to get people thinking, talking, and spreading a message too urgent to ignore.